What is Pocky?
So what is Pocky, and why is it so hyped in Japan or everywhere over the world? Pocky is one of the most unassuming but perfect of all Japanese sweets. It consists of a light biscuit stick made with a buttery bread dough. In its original form, it is dipped in a thin coating of milk chocolate.
If there were a Japanese candy Hall of Fame, Pocky would be in it. Pocky sticks, which are made by the Ezaki Glico Group, have graced the Japanese candy landscape since 1966. They come in packaging that contains just enough cookie sticks to pass around to friends. Pocky—pronounced more like “pokey” in Japanese—gets its name from the snapping sound that the crunchy biscuit makes when you bite into it: pokkin pokkin! (ポッキンポッキン) This Japanese snack is now recognized worldwide and even sold in convenience stores in other countries.
Why is Pocky so Popular?
Aside from its satisfying taste and texture, Pocky has great engineering. Unlike many types of Japanese candy and confectionary, Pocky is easy to eat on the go. You know how other chocolate candy melts all over your hands? Well, Pocky doesn’t do this because of the simple but revolutionary idea they had to make a sort of handle at the end of the stick. You can nibble your way down to the end of the stick, all the while keeping your fingers chocolate-free. Brilliant.
Pocky is also popular because of all the tasty and interesting flavors that have made an appearance over the years, such as cookies and cream, matcha green tea, and chocolate banana, to name a few.
9 Coolest Pocky Flavors
While nothing can beat the original milk chocolate flavor, here are some delicious and inspirational flavors to try:
POCKY: TSUBU TSUBU STRAWBERRY
POCKY: ORANGE PEEL CHOCOLATE POCKY
POCKY: COOKIES AND CREAM
Of course, no Pocky list would be complete without mentioning the special Pocky flavor of Cookies and Cream Pocky, a classic crowd favorite flavor. This Pocky has cookie crumbles sprinkled throughout the white chocolate coating. For an extra crunch, the Coconut Chocolate Pocky is perfect. The Pocky’s traditional biscuit and chocolate dipping are elevated with a layer of coconut flakes!
Pocky: Otona no Kohaku Adult Amber
This grown-up Pocky was designed with whiskey in mind! You read that right – whiskey! Otona no Kohaku is made with salt-coated dark chocolate that partners flawlessly with your favorite whiskey’s smokey, spicy flavor. As if it could not get any more perfect, the Pocky’s biscuit has an additional malt extract ingredient.
POCKY: WINTER GOLDEN BUTTER CARAMEL
This Pocky, which is only available in winter, features a bread stick with an extra buttery flavor and a coating of slightly salty caramel-infused chocolate. Although rich in flavor, it is still the cheeky little snack stick everyone can enjoy.
POCKY: ALMOND CRUSH
This Pocky version has the usual light and delicate biscuit, this time dipped in milk chocolate that has been rolled in toasted, crushed almonds. If you like a nutty flavor, crunchy texture, and a double layer of chocolate, this one’s for you.
POCKY: SAKURA MATCHA
This Pocky was created to go with the cherry blossom (sakura) season, which occurs in the spring in Japan. The biscuit has a light pink coloring and it is dipped in a matcha green tea veneer to capture all that sakura season brings to mind. Although it’s hard to describe the symbolism and importance of sakura and matcha for Japanese people, this Pocky comes close.
Do the Hokey “Pocky” and Get Yourself Some Snacks
A great way to experience all that Pocky has to offer is to hop onto Bokksu Boutique, load up on delicious Pocky snacks, and get them delivered directly to your house. You can also order a larger Japanese snack box or Japanese candy box that is filled with your favorite assortment of goodies.
If you’re curious about trying other Japanese snacks and treats, we recommend that you subscribe to Bokksu’s Japanese snack subscription box. You will get a curated box of 20-24 candies, snacks, and teas made from high quality Japanese artisanal makers that is deposited right on your doorstep every month.