Japan's 9 Coolest Pocky Flavors!

by Megan Taylor Stephens

What is Pocky?

Pocky is one of the most unassuming but perfect of all Japanese sweets. It consists of a light biscuit stick made with a buttery bread dough. In its original form, it is dipped in a thin coating of milk chocolate.

If there were a Japanese candy Hall of Fame, Pocky would be in it. Pocky sticks, which are made by the Ezaki Glico Group, have graced the Japanese candy landscape since 1966. They come in packaging that contains just enough cookie sticks to pass around to friends. Pocky—pronounced more like “pokey” in Japanese—gets its name from the snapping sound that the crunchy biscuit makes when you bite into it: pokkin pokkin! (ポッキンポッキンThis Japanese snack is now recognized worldwide and even sold in convenience stores in other countries.

Why is Pocky so Popular?

Aside from its satisfying taste and texture, Pocky has great engineering. Unlike many types of Japanese candy and confectionary, Pocky is easy to eat on the go. You know how other chocolate candy melts all over your hands? Well, Pocky doesn’t do this because of the simple but revolutionary idea they had to make a sort of handle at the end of the stick. You can nibble your way down to the end of the stick, all the while keeping your fingers chocolate-free. Brilliant.

Pocky is also popular because of all the tasty and interesting flavors that have made an appearance over the years, such as cookies and cream, matcha green tea, and chocolate banana, to name a few.

9 Cool Pocky Flavors

While nothing can beat the original milk chocolate flavor, here are some delicious and inspirational flavors to try:

Pocky: Tsubu Tsubu Strawberry

This Pocky stick is fun and fruity. It has the classic chocolate coating but also has the sweet and tart addition of scrumptious strawberry. It even has little bits of berry to give it a delightful texture, thus the tsubu tsubu reference, meaning seedy or grainy nubbins.

Pocky: Tsubu Tsubu Strawberry

Pocky: Orange Peel Chocolate Pocky

A simple but exciting take on traditional chocolate dessert Pocky is a tangy orange peel Pocky – the biscuits are infused with orange, and the dipping is coated in orange peel and cocoa clusters.

orange peel pocky

Pocky: Cookies and Cream

Of course, no Pocky list would be complete without mentioning Cookies and Cream Pocky, a classic crowd favorite flavor. This Pocky has cookie crumbles sprinkled throughout the white chocolate coating. For an extra crunch, the Coconut Chocolate Pocky is perfect. The Pocky’s traditional biscuit and chocolate dipping are elevated with a layer of coconut flakes! 

cookies and cream pocky

Pocky: Otona no Kohaku Adult Amber

This grown-up Pocky was designed with whiskey in mind! You read that right – whiskey! Otona no Kohaku is made with salt-coated dark chocolate that partners flawlessly with your favorite whiskey’s smokey, spicy flavor. As if it could not get any more perfect, the Pocky’s biscuit has an additional malt extract ingredient.

Pocky: otona no kohaku adult amber

Pocky: Winter Golden Butter Caramel

This Pocky, which is only available in winter, features a bread stick with an extra buttery flavor and a coating of slightly salty caramel-infused chocolate. Although rich in flavor, it is still the cheeky little snack stick everyone can enjoy.

Pocky: Winter Golden Butter Caramel

Pocky: Almond Crush

This Pocky version has the usual light and delicate biscuit, this time dipped in milk chocolate that has been rolled in toasted, crushed almonds. If you like a nutty flavor, crunchy texture, and a double layer of chocolate, this one’s for you.

Pocky: Almond Crush

Pocky: Sakura Matcha

This Pocky was created to go with the cherry blossom (sakura) season, which occurs in the spring in Japan. The biscuit has a light pink coloring and it is dipped in a matcha green tea veneer to capture all that sakura season brings to mind. Although it’s hard to describe the symbolism and importance of sakura and matcha for Japanese people, this Pocky comes close.

Pocky: Sakura Matcha

Do the Hokey “Pocky” and Get Yourself Some Snacks

A great way to experience all that Pocky has to offer is to hop onto Bokksu Boutique, load up on delicious Pocky snacks, and get them delivered directly to your house. You can also order a larger Japanese snack box or Japanese candy box that is filled with your favorite assortment of goodies.

If you’re curious about trying other Japanese snacks and treats, we recommend that you subscribe to Bokksu’s Japanese snack subscription box. You will get a curated box of 20-24 candies, snacks, and teas made from high quality Japanese artisanal makers that is deposited right on your doorstep every month. 

By Megan Taylor Stephens